Review & download
Your workspace is ready
Here's what you've set up. Blanks are completely fine - you can edit the files any time. You'll download your whole Burrow kit : your 29 agents, plus a ready-made marketing workspace - your hub and organised folders for everything else your agents can use.
What you'll get
START-HERE.md read this first - two quick steps
hilda-agents/ your 29 agents - install as a plugin in Claude
marketing-workspace/ ← connect this whole folder to Claude
marketing-hub/ your brand & facts - agents read this
brand-config.md
source-of-truth.md
knowledge-base/ FAQs, product detail, proof, policies
templates/ reusable briefs
meetings/ call recordings & transcripts
plans/ monthly & quarterly plans, strategy
briefs/ campaign & content briefs in progress
assets/ logo, images, brand files
reports/ performance reports & exports
content/ drafts & published content
README.md what goes where + how to connect it
connect-your-tools.md which tools to connect, and why
Next: connect this whole folder to your Claude desktop app so your agents can read it. We'll show you exactly how after you download.
↓ Download my Burrow kit (.zip)
↓ agents only↓ brand-config.md only↓ source-of-truth.md only
Your kit includes the hilda-agents plugin (your 29 agents) and your marketing-workspace . START-HERE.md walks through the two steps.
✓
Your workspace is downloaded
Now connect it to your Claude so your agents can read it. Takes about a minute.
Two quick steps. Your download has your agents (the hilda-agents folder) and your marketing-workspace . First install the agents in Claude, then connect your workspace folder so they work in your brand and with your facts. Here's how.
Step 1 - Install your agents
Unzip your download - you'll see hilda-agents/, marketing-workspace/ and START-HERE.md.Add hilda-agents to Claude as a plugin. That installs your whole team of 29 agents in one go. (Exact menu wording can vary by Claude version - we'll confirm it for your build.)
Step 2 - Connect your workspace
On my computer
In cloud storage
Connect a folder on your computer (recommended)
Unzip the marketing-workspace folder and save it somewhere you'll keep it - for example in your Documents. Keep the whole folder together.Open your Claude desktop app and connect a folder - the same way you give Claude access to your files to work with. Connect the marketing-workspace folder you just unzipped.Point your agent at it once. At the start of a chat, paste the line below. After that, your brand and facts are read automatically.Start working. Ask for a blog, a month of social, or an ad - it comes out in your brand, using your facts. Agents pull detail from knowledge-base/ and your other folders when they need it.
Use connected cloud storage
Unzip the marketing-workspace folder.Upload it into the Notion, Google Drive or Dropbox space you've connected to Claude, keeping the whole folder and its files together.Point your agent at it once with the line below, naming where you put it.Start working. Your agents read your brand and facts from there, and pull from the other folders as needed.
Paste this to your agent once
I've connected my marketing-workspace folder. Before any task, read marketing-hub/brand-config.md and marketing-hub/source-of-truth.md, and use marketing-hub/knowledge-base for detail. The meetings, plans, briefs, assets, reports and content folders hold supporting material.
Copy
What else goes in this folder
Your workspace comes with these folders ready to fill. The more you keep here, the more your agents can do - this is how an agency organises a client.
meetings/Call recordings and transcripts. Drop them here and ask an agent to summarise, pull action items, or turn notes into tasks. plans/Monthly and quarterly plans and strategy docs, so agents work to your current direction. briefs/Campaign and content briefs in progress. assets/Logo files, brand images and photos agents can reference or reuse. reports/Performance reports and data exports for agents to read and build on. content/Drafts and published content, so nothing gets repeated and tone stays consistent.
How to work with your team
Two simple habits make the whole team work the way an agency does.
1. Start with the CEO. For anything bigger than a quick one-off, start with Hilda, your CEO. Tell her the goal in plain English - "plan and draft next month's content", "build a campaign for our winter offer", or "pull last month's report and tell me what to do next". She plans the work, picks the right agents, runs the quality checks, and brings it back. You never have to know which agent does what; she routes it for you.
2. The PREP or DO IT rule
Every task that lands on the CEO gets sorted into one of two buckets. It's the single most important rule in the stack - it stops agents over-reaching, and it's what makes you trust the system.
✓ DO IT
The agents have the skills → they ship it.
Writing a blog post, drafting ad copy, optimising bids, building a weekly report, flagging anomalies. Anything with clear guardrails and agents trained for the job. The CEO routes, they execute, QA reviews, you approve.
Example: "Ship a blog about our new pricing" → Content Agent drafts, QA reviews, the CEO delivers a ready-to-publish draft.
✎ PREP IT
New territory → the agents prep you for it.
Something the agents can't (or shouldn't) execute alone - board decks, new-hire briefs, strategic pivots, customer escalations. Instead of failing or faking it, the agents build you a prep kit: context, options, draft materials and risks.
Example: "We need a customer retention strategy" → agents pull churn data, competitor research and draft options, so you walk into the meeting prepped, not starting from zero.
Connect your tools
Your workspace files cover most work. Connecting your accounts lets your team work across your whole stack and pull live numbers. You connect your own accounts, so the team only ever sees your data. Add the ones relevant to you - full detail is in connect-your-tools.md in your download.
Your connector checklist
Design e.g. Canva, Adobe
Project Management e.g. ClickUp, Monday
Business Knowledge e.g. Gmail, Calendar, Drive, Slack, Supabase, Obsidian
Meeting Recordings e.g. Granola
AI Image Creation e.g. Higgsfield
Marketing Platforms e.g. Meta Ads, Klaviyo, SEMRush
Website e.g. WordPress, Webflow, Shopify
Accounting e.g. Xero
CRM e.g. HubSpot
Web Browser e.g. Control Chrome, Claude in Chrome
We set these up for you: Google Analytics, Google Ads and Search Console have no self-serve connector, so your Hedgehog team connects them securely for you - just ask. They unlock performance reports, ad optimisation and live search data.
Where to add them in Claude
Step 1 In the Claude sidebar, open Customize .
Step 2 Open Connectors , click + and choose Browse connectors , then connect the tools you use and sign in with your own account.
Not sure which to connect? Your Hedgehog team is happy to set any of these up with you.
Keep it alive: the more real material in your workspace - FAQs, meeting notes, plans, proof - the sharper your agents get. Edit anything any time, or re-run this setup to refresh your hub.
↓ Download my kit again↓ agents onlySet up another